Quality Foods Ltd

1982 Ken Schley, John Briuolo and Noel Hayward, all in their mid-twenties, discovered the present Qualicum Beach location and soon after, Qualicum Foods opened. Then in 1986, the addition of partner Bruce Robertson resulted in the first Quality Foods store in Parksville. Today, these four gentlemen continue to be active leaders in Quality Foods and the grocery industry. With several stores and several hundred staff members – or “QF’ers” as we like to call them, we are now one of the largest employers in the Central Vancouver Island area. QF has earned many regional, provincial and national Awards of Merit as an active member of the Canadian Federation of Independent Grocers. This is a testament to the team and entrepreneurial spirit which has been so important to our success to date. Innovation has also been a large factor in establishing Quality Foods as a strong independent. Having introduced the first preferred shopper program in the Canadian grocery industry in 1991, to offering Western Canada’s first full online shopping service in 1997, QF continues a tradition of putting our customers first. There are now 13 locations across Vancouver Island.